Packaging that doesn’t go stale on the shelf.
Packaging is printed months ahead and lasts for years. Put a dynamic code on it and point it at setup guides, recipes, a warranty form or this season’s offer, and change your mind long after the boxes have shipped.
better.
& recipes
One code, over time
Same print. Different jobs.
An example of one printed code being re-pointed as things change. Each change takes a few seconds in the dashboard.
- LaunchCode on the box points to the setup video.
- Month 2Add the recipe collection, same box.
- Holiday seasonPoint it at the gift bundle offer.
- Year 2Still on shelves. Now points to the new model’s page.
In practice
Packaging lives longer than links.
Packaging is designed months before launch and then stays in circulation for years, in warehouses, on shelves and in customers’ cupboards. Web addresses don’t last that long. Product pages move when a site is redesigned, campaigns end, manuals get updated. A code printed straight onto the box with a fixed address slowly starts pointing at nothing.
A dynamic code keeps the box useful. Point it at the setup guide at launch, add recipes or accessories later, and redirect it to the newer model when the old one is discontinued, so the customer still lands somewhere helpful. Shelf tags and window signs follow the same pattern with shorter cycles: this week’s offer, then the next one.
Scan counts by product line and by city are also a rough map of where stock actually ends up and which packs people open and read, information retailers rarely get from the box alone.
Where the codes go
What to print, and what it opens.
| Where | Kind of code | What it opens |
|---|---|---|
| Product packaging | Dynamic link | Setup guide, manual, recipes, warranty registration. |
| Shelf tags and displays | Dynamic link | Reviews, comparisons, or a “which one is right for me” page. |
| The shop window | Dynamic link | Opening hours and your online shop after closing time. |
| Launch packaging | AR ad (Pro) | Point the phone at the box and the product demo plays on it. |
What to measure
Questions the scan data answers.
- Scans per product line, which shows which box gets opened and read.
- Country and city, to see where your stock ends up.
- Before and after re-pointing to an offer, to compare the scan counts.
Tips
Small things that help.
- On small packs, 2 cm is about the smallest that scans reliably. Test on the real material.
- Glossy and curved surfaces reflect light: check the proof on the actual box.
- Use the brand kit (Dynamic and Pro) so every product line’s code matches your packaging.
Questions
Retail & packaging, asked.
That’s the main reason to use a dynamic code on packaging. Update the destination in your dashboard and every box already out there, in shops, warehouses and customers’ homes, opens the new page on the next scan.
It can, but separate codes per product line give much clearer reports and let you re-point each one independently when a product is updated or discontinued. On Dynamic and Pro there is no limit on how many you create.
Yes. Choose the code colour or a gradient, the dot and corner styles and a frame with your own call to action, then check the contrast warning before printing. On Dynamic and Pro you can add your logo and save the whole look as a brand kit.
Keep your packaging
up to date.
Your first five codes are free, with no card needed.