A poster that’s useful before, during and after.
Print the poster once. Before the event its code sells tickets, on the day it shows the schedule and map, and afterwards it opens the photos. Speakers and staff get badges with contact cards people can save as they shake hands.
Night
Market
then photos
One code, over time
Same print. Different jobs.
An example of one printed code being re-pointed as things change. Each change takes a few seconds in the dashboard.
- 6 weeks outPosters go up. Code points to the ticket page.
- Sold outRe-point it to the waiting list.
- On the dayPoint it at the schedule and venue map.
- Next morningPhotos and the feedback survey. Same posters still up.
In practice
Why posters go stale.
An event poster usually has a two-week job and a much longer life: it stays on noticeboards, gets photographed and shared, and turns up again long after the tickets are gone. A static code on it points at the ticket page forever, even after “sold out”. A dynamic code lets the same poster move on with the event: tickets, then the waiting list, then the day’s schedule, then the photos.
Badges work the same way for people. Speakers change job titles and exhibitors change stands, so a contact card behind each badge can be fixed on the morning of the event without reprinting anything. Attendees save contacts in one tap instead of photographing name tags.
The daily scan counts show when the poster campaign actually starts working, which is useful for planning next year’s print run and how early to put posters up.
Where the codes go
What to print, and what it opens.
| Where | Kind of code | What it opens |
|---|---|---|
| Posters and flyers | Dynamic link | Tickets, then the waiting list, then the schedule, then the photos. |
| Speaker and staff badges | Contact card | Name, role, company and LinkedIn, saved in one tap. |
| Slides between sessions | Dynamic link | The session feedback form. Re-point it for each talk. |
| The headline poster | AR ad (Pro) | The artwork plays the teaser or the headliner’s clip. |
What to measure
Questions the scan data answers.
- Scans by day in the run-up, to see when the poster campaign starts working.
- Busiest hours on the day, which shows when people look for the schedule.
- Which badge contact cards got saved most.
Tips
Small things that help.
- Posters on walls need codes of 10 cm or more. Badges are fine at 2.5–3 cm.
- Make a separate code for each poster location to compare them.
- Pause the ticket code the moment you sell out, then re-point it to the waiting list.
Questions
Events, asked.
Yes. Keep the same code on your standing posters and re-point it at each event’s ticket page in turn. The analytics keep the whole history, so you can compare how each event’s campaign did on the same print.
Yes, if each location gets its own code. Point them all at the same page, name each one after where it hangs, and compare their scan counts and busiest times in the dashboard. The codes can later be re-pointed individually or all together.
No. Scanning the badge opens the speaker’s contact page in the browser, and Save contact adds them to the phone’s contacts on iPhone or Android.
Print the poster once.
Use it all season.
Your first five codes are free, with no card needed.